Showrooms are often the best option for retailers supplying home furniture, interiors, or vehicles. Due to the size of the products and services on offer, along with some being made to order. One showroom in particular identified areas for improvement in customer experience and efficiency, with specialised employees to guide consumers through the entire ordering process.

Identifying areas for improvement

The top manufacturer and supplier of home furnishings and interiors in the UK has more than 100 showrooms, each of which has front-of-house personnel, designers, warehouse staff, and manufacturing teams.
The manufacturing team are a 2-minute walk away and often need to speak with the designers while they are working with customers. Even while it might not seem like much, a 2-minute walk separates the designers from their client. Affecting their interactions, conversations, and conversion rates in general.
The showroom identified this as an area to improve. Many of the customers arriving often have scheduled appointments with the design team, minimising the staff’s time away from the customer will speed operations up and improve their experience.

Previous Forms of Communication

This retailer previously used desk phones, but many members of the team were mobile, making these phones impractical. They also need one-to-all communication to convey messages to everyone rather than repeating them again. Portable two way radios stood out as the best solution.
Any equipment used by the professinal organisation had to be sophisticated, user-friendly, and discrete to their clients.

Trialing a New Solution

Our team ran through all of the customers’ requirements, before presenting a couple of options, leading with the Motorola CLPe. A solution Motorola built specifically for the retail & hospitality space, it is small, easy to use and certainly ticked a lot off their box.

Managing Different Showroom Sizes

Range was the one area of concern throughout the showrooms and whether the CLPe would provide coverage across the full space. The showrooms range in size, with some flagship locations being twice as large as others.We quickly progressed from the product's presentation stage to proof of concept testing with full live radio systems in two of their larger flagship showrooms.The proof of concept received fantastic feedback. It was simple to achieve full coverage, and the staff were thrilled with how they could seamlessly communicate with ease. After that, we were awarded the contract to supply radios to all stores across the UK.

A Success for Showrooms with the Motorola CLPe

The CLPe has been a complete success for the customer, with a review outlining how the radios are now essential for communication across all the showrooms.Increased conversions from meetings with designers have had a significant positive impact on both the customer experience and the bottom line.

Are you a showroom operator searching for ways to improve efficiency and customer service? Give the Radio Solutions team a call on 01745 335 811, or message through the LiveChat function on our website.